Our team followed a rigorous, user-centered design process, moving through the classic experience design phases to ensure a successful outcome:

Empathise/Research: We conducted extensive user research, including interviews and analysis of user behavior, to gain a deep understanding of the needs, pain points, and motivations of modern renters.

Define: We synthesized our research findings to define the core user problems and establish clear project goals. The central objective was to create a transparent, user-friendly, and mobile-first platform that would simplify the apartment search process.

Ideate: Our team engaged in extensive brainstorming sessions, generating a wide range of innovative solutions to address the defined problems. We challenged existing assumptions and explored new possibilities for the digital rental experience.

Prototype: We created a series of prototypes, starting with low-fidelity wireframes and progressing to high-fidelity, interactive models. This allowed us to visualize the design, test functionality, and gather early feedback.

Test/Validate: We conducted usability testing with real users at various stages of the design process. This invaluable feedback allowed us to validate our design decisions and identify areas for improvement before development began.

Implement/Launch: Working in close collaboration with our development team, we built and launched the final product, ensuring a seamless transition from design to a fully functional, live platform.

Iterate: The launch of the new Greystar.com is just the beginning. We are continuously gathering user feedback and performance data to identify opportunities for further enhancements and will iterate on the design to ensure it continues to meet and exceed user expectations.