Built in 27 days. Seen by 130 million.
When Cadillac Formula 1® Team set out to make history, they needed a digital home worthy of it. We built one with the same obsession they brought to their car. Precision. Craft. An absolute refusal to do things the way they had always been done.
North Carolina, USA
2025
Sports
1,000
Challenge
The client came to us with 27 days on the clock. A new livery was dropping off the back of a Super Bowl ad. America's biggest motorsport debut needed a digital presence to match the moment. No existing brand system. No time for the usual process. Just a deadline, a brief, and the weight of history.
The challenge wasn't just speed. It was building something that felt worthy of the occasion. A site that could hold the story of an entire team's debut season and keep writing it, race by race.
Results
The site launched alongside the Super Bowl LX reveal. America's newest Formula 1® team announced to 130 million people, with a digital presence that matched the ambition of the moment. Built in 27 days. Designed to last a season.
27
Days to lauch
130M
Super Bowl LX viewers
100%
Design lead: End to end
Process
Brand and visual identity: Established the visual language from scratch. Palette, typography, and art direction that could carry the weight of a historic motorsport debut.
Ai asset generation: Used Nanobanana to generate brand-consistent imagery at pace. Ai wasn't a shortcut. It was the only way to deliver the visual ambition the project demanded in the time available.
Website design: Designed in Figma with the full system in place. Every template built to flex as the team's story developed through the season.
Motion and animation: Brought the site to life with purposeful motion. Pace and precision that felt native to motorsport without overwhelming the content.
Design system: A component library built for longevity. The team needed to move fast post-launch. Every pattern documented and ready to scale.
27 day sprint: Every decision made with the deadline in mind. Parallel workstreams, rapid iteration, and a tight feedback loop with the client kept us moving without losing quality.
"This is history in the making. And now there's a place to record it."
Conclusion
Cadillac showed that when the pressure is highest, the work doesn't have to suffer. A 27 day sprint delivered a world class digital platform for America's most historic motorsport debut. Proof that Ai-augmented design, the right process, and a refusal to compromise can coexist, even on an impossible timeline.
